Whether it's the departure of Keith Olbermann or the weakness of the new prime time lineup, the ratings at MSNBC are collapsing. Take a look at how this so-called news network fared Thursday: As you can see from the numbers published by TVNewser Friday, CNN beat MSNBC every hour throughout Thursday's extended prime time with the only exception being Lawrence O'Donnell at 8PM. Yet even his numbers were nothing to brag about, for he has now slipped under Olbermann's typical average of roughly one million viewers. Rachel Maddow's numbers in the following hour are also well off her normal million, and Ed Shultz at 10PM is really stinking up the joint. Another concern for MSNBC execs should be their network's loss to CNN all of those hours in the crucial demographic of folks aged 25 to 54. As that is a big determinant of advertising rates, Thursday's demo numbers were a disaster. Most embarrassing for MSNBC has to be Cenk Uygur's performance at 6PM. Not only is he getting handily beaten by CNN's “Situation Room,” but he's also almost getting quadrupled by Fox's “Special Report.” And therein may lie the real mistake of MSNBC's after Olbermann's departure. Maddow, O'Donnell, and Schultz had built decent audiences – for MSNBC, that is! – in their respective time slots. By moving Schultz to 10 and O'Donnell to 8, the momentum has been effectively squelched. But the real key is Uygur. As I noted the day after Olbermann's surprise announcement, pitting Cenk against Bret Baier seemed foolish. This clearly is not a man ready for prime time, and by having him at the precipice of television's most-trafficked hours is way beyond his talent and experience at this point in his career. As a result, MSNBC is almost giving this hour to Fox and CNN while destroying any momentum the network used to get from Schultz in that slot. The time has likely also come for MSNBC to reconsider “Hardball” at 5 and 7. With Uygur's lousy numbers sandwiched by Matthews', MSNBC is basically forfeiting three straight hours leading up to the supposed heavy hitters in their lineup. That doesn't seem like a sound business model for a network that had been regularly besting CNN all these hours. Consider too that MSNBC trailed CNN in average total viewers throughout the day Thursday, and was tripled in this stat by Fox. The same was true in the all important demo. How things have changed, for two months ago I observed that with CNN's plummeting ratings, it was becoming irrelevant. With this new pathetic lineup, it appears it's MSNBC that's fast approaching such insignificance.
Continue reading …President Barack Obama is “a pragmatic centrist,” Norah O’Donnell, NBC News reporter/MSNBC chief Washington correspondent, insisted Friday night on HBO’s Real Time with Bill Maher , though not even Maher bought the claim Obama is a centrist. O’Donnell noted “they're trying to make inroads” into the business community with outreach to it as evidenced by hiring Bill Daley and speaking to the Chamber of Commerce, but she contended “other than that tonal switch, he's still the same centrist he’s always been.” Maher countered: “But he's not really. If you woke him up in the middle of the night, of if you gave him sodium pentothal, I think he’s a centrist the way he’s a Christian – not really.” O’Donnell pleaded: “Don't you think it's a pragmatist?” To which, Maher recognized: “Yes, that’s different, he’s pretending to be a centrist.” From the Friday night, February 11 Real Time with Bill Maher on HBO: BILL MAHER: Do you think he is moving to the center? That’s what I hear all this month – Obama’s moving to the center, as if he had been listening to Dennis Kucinich and Noam Chomsky and now he saw the light and he’s suddenly a- NORAH O’DONNELL: He's a pragmatic centrist, I mean that’s who he is. MAHER: For real? O’DONNELL: Yeah, I do. I think, though, that this was more tonal than anything else – moving to the center. I do think the White House maybe wanted it to get out there. I mean the President and the White House made clear he was bringing the Ronald Reagan biography on vacation. And, you know, look, they hired Bill Daley as the chief of staff, someone with business ties. They brought in the CEO of General Electric, Jeff Immelt, he gave a speech before the Chamber of Commerce. So I think, you know, they're trying to make inroads, but that's a specific community, the business community. But other than that tonal switch, he's still the same centrist he’s always been. MAHER: But he's not really. If you woke him up in the middle of the night, of if you gave him sodium pentothal, I think he’s a centrist the way he’s a Christian – not really. O’DONNELL: I think he’s a pragmatist. Don't you think it's a pragmatist? MAHER: Yes, that’s different, he’s pretending to be a centrist. — Brent Baker is Vice President for Research and Publications at the Media Research Center. Click here to follow him on Twitter.
Continue reading …Chris Matthews, on Thursday's Hardball, really laid it on thick in his tease for his upcoming special on Bill Clinton's post presidency as he exalted :”Other American presidents have done things before, after leaving office, but nothing on this level or planetary scope” and glorified: “We've never had a world leader like this before!”
Continue reading …Conservative talk radio host Rush Limbaugh on Tuesday gave some advice to Fox News about how to treat Keith Olbermann now that he's partnered with Al Gore's struggling cable network. “Do not ever talk about what goes on over there and nobody will ever hear about it” (video follows with transcript and commentary): RUSH LIMBAUGH: By the way, Keith Olberdork who left MSNBC is going to Algore's cable channel, Current TV, where — (interruption) Yeah, it's still on, and I just have one piece of advice for the people at Fox. Do not ever talk about what goes on over there and nobody will ever hear about it. Olbermann wouldn't be anything today if they hadn't decided to start picking fights with those people over there. That network wouldn't have half the audience as it does now. Anyway, the Chinese opera format was not working at Current TV, the global warming stuff just hadn't caught hold so now they're all-in with Olberdork as the political director and primetime talent at Algore's cable channel. Trust me, ladies and gentlemen, as a highly trained broadcast specialist, this is a move that under normal circumstances you wouldn't publicize and you would frankly hope nobody ever heard about. But the word's out. … Indeed. Many analysts believe that Olbermann's decision to attack Bill O'Reilly worked for it antagonized the Fox star enough for him to return fire thereby drawing attention to the “Countdown” host and drive ratings. MSNBC viewers may have noticed that since Olbermann's departure, his former colleagues have been paying a great deal of attention to Glenn Beck, in particular Chris Matthews whose “Hardball” program initially airs at 5PM opposite the current object of his disaffection. Including Tuesday's program, Matthews has attacked Beck for seven straight days. With this in mind, maybe it's best for all conservatives to heed Limbaugh's advice and let Olbermann fade away as quickly as possible, for without our negative reviews, he mightn't get any press at all. Something to consider. (H/T Jeff Poor )
Continue reading …It appears Chris Matthews' arrogance knows no bounds. On Monday's “Hardball,” the MSNBCer actually said, “I think [Sarah Palin's] talking to people who don't read newspapers, don't pay attention to serious television broadcasts, whether the Lehrer Hour or anything like it or even this program” (video follows with transcript and commentary): CHRIS MATTHEWS, HOST: I want to go back to Beck for a minute, and Palin, because they’re on the same label here. They are on the same, they ought to patent together, she’s trying to get herself patented. It ought to be Palin and Beck. This stuff about these conspiracy theories, she's got the fact that the President of the United States is sitting on these realities. I tell you, I wish I had as much confidence in the State Department as she does, they've got it all figured out who's going to win over there. What’s with the conspiracy theory all the time? Can't she just admit this is tough and they don't seem to know where they're going? That's not a bad critique, and it’s a smart one. I don't think they know where they're going, and I think they do change their minds every two or three days over there. They don't know whether Mubarak is going to last three months, six months, or two weeks, we don’t know. And basically, we’re trying to look at glass, through a glass darkly here. Your thoughts, Shushannah, why is it always the easiest thing to do is to sell a conspiracy theory these days on the Right? SHUSHANNAH WALSHE, DAILY BEAST: Well, I agree that there are other potential 2012ers which I think that she is have said the president is all over the map. He should be, you know, take a stance, and she did say that, but I think because a lot of people, people that are supporters, the media were looking at what her first comments on Egypt could be, that she should have, as I said before, I think that she should have come out not with a conspiracy, not with what she thinks the president is doing or thinking behind the scenes, but what she would have done if she was in the Oval Office. And I think a lot of her supporters would appreciate that. I think the people that, journalists that cover her and watch her would be interested in that. And I, you know, I think that would have really made her different and distinct from the president especially if she would have come out with a very strong response. MATTHEWS: Okay, do you know what I think she's doing? Hey Ron… RON CHRISTIE, REPUBLICAN STRATEGIST: Yeah. MATTHEWS: …think about this, because I respect you. Do you know what I think she’s doing? I don't think she is a thoughtful politician. I think she's talking to people who don't read newspapers, don't pay attention to serious television broadcasts, whether the Lehrer Hour or anything like it or even this program, don’t pay attention to anything that’s even in the middle, who don’t have any effort at all to learn anything, believe her when she says they're keeping the truth from us when the people who believe her are making absolutely no effort to find out what the truth is. So they’re willing to believe it’s somebody else’s fault. She’s in an interesting little game she plays with people. Imagine that. Palin's supporters are basically illiterate nincompoops that don't learn anything and are making absolutely no effort to find out what the truth is by watching folks like Matthews. It must be quite a thing to believe people are ignorant if they don't watch your show. As an aside, this is now the sixth day in a row that Matthews attacked his 5PM competitor on Fox News, Glenn Beck. I'm beginning to think the “Hardball” host is taking after former colleague Keith Olbermann and believe the more he mentions Beck's name, the better his ratings will get. Of course, Matthews probably thinks the 310 million people that don't watch him are idiots, which is funny for it's the roughly 600,000 nightly “Hardball” viewers that are likely amongst the most poorly informed people in the nation.
Continue reading …Chris Matthews, who famously fawned Over Barack Obama for creating a ” thrill ” up his leg, appeared smitten with the politician long before he reached the White House. In his book, Life's a Campaign , the MSNBC anchor enthused, “In 2007, a new-generation candidate arrived on the national stage, declaring his presidential candidacy and preaching the gospel of good news.” The 2007 book recounted Matthews' reaction to Obama's 2004 speech at the Democratic convention. On page 52, the author extolled, “There, in Boston's FleetCenter, he delivered what might have been the most inspiring speech many Americans listening that evening had ever heard.” Matthews continued, ” Obama, at that moment not elected to the U.S. Senate, was offering a miraculous gift with those words .” Foreshadowing the praise he would heap on President Obama, the Hardball host gushed, “With thoughtful eloquence, Obama was marrying the immigrant story to the African American legacy not simply by his genes, but by his genius.” “No wonder the country's youth turned to him as their hope as well as their hero,” the anchor concluded. During live coverage of the 2004 Democratic convention, Matthews offered an early version of his famous “thrill” line, saying Obama gave him a ” chill in my…legs .” Clips of both the “thrill” and the “chill” can be found below:
Continue reading …Guess the post-Tucson kumbayah period is officially over. So much for “civility.”
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