The fast-food chain is undertaking a gradual transformation to be less clownish, more coffee shop. By 2015, McDonald’s isn’t going to look like McDonald’s. It’ll look like Starbucks. Or at least, that’s the $1 billion plan. In a front-page story in Monday’s USA Today, the 56-year-old fast food chain’s stores are undergoing the most massive
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With New Design, McDonald’s Aims to Be the New Starbucks