Valve figures out how to widen its audience for Portal 2 — with boots

Chalk this story up in the category of smart marketing tips. Valve’s original Portal game was an indie favorite that had a lot of fans, just not millions and millions of them. For Portal 2, Valve’s marketing machine has focused on widening the audience for the physics-based shooting game. And it has hit upon a way to target the female audience — or perhaps just the larger community of boot fans —… Broadcasting platform : YouTube Source : VentureBeat Discovery Date : 12/04/2011 19:23 Number of articles : 5

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Valve figures out how to widen its audience for Portal 2 — with boots

Posted by on April 12, 2011. Filed under Entertainment, News, Video. You can follow any responses to this entry through the RSS 2.0. You can skip to the end and leave a response. Pinging is currently not allowed.