Using Coke Distribution Networks to Get Medicine to Rural Villages

Image: Screenshot via ColaLife ColaLife has a simple but smart idea: use the distribution networks already established for Coca Cola drinks, which are available in the most remote parts of the world, to get “social products” like oral rehydration salts to these same areas. Coke is available in the areas, but the simplest of medicines usually aren’t, and rural populations have devastatingly high mortality rates from very treatable things like diarrhea. … Read the full story on TreeHugger

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Using Coke Distribution Networks to Get Medicine to Rural Villages

Posted by on December 22, 2010. Filed under News. You can follow any responses to this entry through the RSS 2.0. You can leave a response or trackback to this entry