The Onion: new CEO wonders how Radio Shack is still in business

Between its questionable marketing decisions , a decor that oozes a sort of early 90s discount mall vibe, and desperate employees (even if they are the source of cell phone leaks from time to time), whenever we do make it to Radio Shack it’s always a rather humbling experience. And, as The Onion points out, we’re not the first to have noticed. Indeed, according to the website, the company’s new CEO “said Monday that he still has ‘no idea’ how the home electronics store manages to stay open.” But it seems that the company’s upper-level management is seriously trying to crack the code: [T]heories about RadioShack’s continued solvency involves wedding DJs, emergency cord replacement, and off-brand wireless telephones. Another theory entails countless RadioShack gift cards that sit unredeemed in their recipients’ wallets. Day has even conjectured that the store is “still coasting on” an enormous fortune made from remote-control toy cars in the mid-1970s. Which reminds us: we need to hit The Shack later today to pick up a 90 minute extended range cassette tape for our stereo dual-dubbing cassette deck. The Onion: new CEO wonders how Radio Shack is still in business originally appeared on Engadget on Sun, 02 Jan 2011 15:01:00 EDT. Please see our terms for use of feeds . Permalink

Posted by on January 2, 2011. Filed under News, Tech. You can follow any responses to this entry through the RSS 2.0. You can leave a response or trackback to this entry