Reserve Power: when inventor meets informercial, Part 1

Ross Rubin contributes Reserve Power , a column focused on personal perspectives and products. They come from across the country to a conference room at Telebrands, the Fairfield, NJ-based infomercial marketer that serves as the arbiter in the TV show Pitchmen . It was Inventors Day, an event that the company holds around the country about every six weeks. Those who submit the best ideas to inventorsday@telebrands.com are invited to present. At stake, the chance to design Telebrands’ next hit product and become a millionaire. And all that stood between them and fortune was a convincing pitch to the judging panel (made up of CEO A.J. Khubani, his wife Poonam Khubani, and marketing advisor Don Braca) and a permanently installed five-foot long model of a PedEgg — invented by the Telebrands CEO in ’97 — signed by company well-wishers. Continue reading Reserve Power: when inventor meets informercial, Part 1 Reserve Power: when inventor meets informercial, Part 1 originally appeared on Engadget on Sat, 18 Jun 2011 20:00:00 EDT. Please see our terms for use of feeds . Permalink

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