Red Bull is playing a smart game. Branded content is a huge area in social media at the moment but most brands get it so wrong by focusing on peppering their logo and branding on everything but Red Bull understand the subtle nature of this medium. The key to branded content is creating something that Broadcasting platform : YouTube Source : The Next Web Discovery Date : 22/08/2011 02:42 Number of articles : 4
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Red Bull’s smart use of social media and branded content