By now you would’ve come across at least a handful of inspiring augmented reality apps (with a few exceptions , perhaps), and if you fancy having a go at coding one yourself, Qualcomm may be able to assist. Today, the giant chip maker is pushing out a beta release of its Android AR SDK, which has produced interesting demos like the digital photo frame concept showcased in London last month, as well as the Rock ‘Em Sock ‘Em Robots game pictured above. In fact, Mattel’s so confident with the latter app that it’s planning on commercializing it, so who knows — you could be the next Peter Molyneux of the AR scene, or at least a winner of up to $125,000 from Qualcomm’s AR Developer Challenge. More details in the press release after the break. Continue reading Qualcomm launches augmented reality SDK in beta form, ready to rock your Android devices Qualcomm launches augmented reality SDK in beta form, ready to rock your Android devices originally appeared on Engadget on Tue, 05 Oct 2010 06:41:00 EDT. Please see our terms for use of feeds . Permalink