What would Adam Smith think about the triple bottom line? Image credit: Wikimedia Commons, Honest Tea Many free market thinkers have used Smith’s theory to argue that business has no obligation to think about what’s best for society —that merely by pursuing the bottom line, companies are promoting the public interest. But why shouldn’t a company seek to prosper based on market forces and also try to intentionally promote the public interest?… Read the full story on TreeHugger
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Proving the Free Market has Room for Responsibility