As the connected TV battle continues to heat up, Panasonic is arming its Viera platform by bringing in allies. Dubbed Viera Connect, it builds on the old Viera Cast system by opening up the SDK to developers, and increasing the audience by opening up access to its middleware and market for other device manufacturers. Falling somewhere between Samsung’s more closed Samsung Apps experience and the Google TV approach, Panasonic’s 2011 TVs and Blu-ray players will come out of the gate with apps like MLB.tv., Hulu Plus, NBA Gametime, Asphalt 5, Tetris and more. Even videogame peripheral manufacturer Thrustmaster is getting in the mix with two wireless gamepads. Check the press release for all the details and new apps for this year. Continue reading Panasonic opens up Viera Connect apps to other manufacturers, SDK to devs & gets Hulu Plus Panasonic opens up Viera Connect apps to other manufacturers, SDK to devs & gets Hulu Plus originally appeared on Engadget on Wed, 05 Jan 2011 20:48:00 EDT. Please see our terms for use of feeds . Permalink