Omitted Fact From AP Story on Newspaper Revenues: 2010 Online Ad $ Less than 2007

No one can fairly accuse whoever wrote the Tuesday evening report on 2010 newspaper industry revenue of looking through rose-colored glasses. The same cannot be said of John F. Sturm, President and CEO of the Newspaper Association of America, whose press release today reads as follows: Quarter after quarter, newspaper advertising has shown signs of a continued turnaround and an essential repositioning. Buoyed by online growth and moderating print declines, these figures point to a continually improving advertising environment for newspapers, with encouraging trends as we progress further into 2011. Online revenues increased 14 percent in last year’s fourth quarter, with 12 percent of all newspaper ad revenues generated from digital platforms.

Posted by on March 15, 2011. Filed under News. You can follow any responses to this entry through the RSS 2.0. You can skip to the end and leave a response. Pinging is currently not allowed.