Britain’s Advertising Standards Authority has generously decided not to ban one of Miu Miu’s spring/summer advertisements, the Telegraph reports. The picture of Kasia Struss was questioned after several complainers said the model looked too skinny. The ASA ruled that: “the model in the ad was slim, and that the lighting effects, make-up and low-cut dress emphasised her body shape. However, we considered that the ad was typical of those used for fashion products and that the model did not look significantly underweight. We therefore concluded that the ad was not irresponsible.” We’ve enjoyed watching the ASA take on the fashion world — even if the group’s responses are slightly overreactive — because, hey, at least they have standards and someone has to take the lead. Most recently, the ASA put the kibosh on a perfume commercial for YSL’s Belle d’Opium for simulating drug use and vetoed a series of Diesel “Be Stupid” billboards for being indecent and encouraging bad behavior. But should Miu Miu be allowed to slip through?
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on April 14, 2011. Filed under News.
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Posted by
on April 14, 2011. Filed under