Media Emphasis on ‘Holiday Shopping’ Directly Contradicts Public’s Stated Preferences
There are many areas where the establishment press's terminology preferences are significantly out of sync with everyday usage by the general public. To name just two examples, the ever so PC press routinely replaces publicly favored and more informative terms such as “illegal immigrants” and “Muslim terrorists” with “undocumented workers” and “militants.” And of course, we can't forget the press's affection for “a certain late-term pregnancy-ending procedure,” when it's really “partial-birth abortion.” Though the disconnect I'm about to describe isn't as serious as the ones just noted, there is another area where press terminology is at wide variance with the public's preferences. That would be in how to describe the shopping season that occurs from Thanksgiving until the end of the year. For a while, the press's terminology choices seemed to be winning over retailers. But at least this year, that isn't so, as noted in an item at Advertising Age (HT to Tim Graham at NewsBusters, who tweeted on this about 10 days ago): read more
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Media Emphasis on ‘Holiday Shopping’ Directly Contradicts Public’s Stated Preferences
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on December 7, 2010. Filed under