Marketing Misstep: Nivea Pulls Ad That Sparked Racial Controversy
According to Nivea, the shaggy, disheveled look is out. But in an attempt to relay that message, the skincare brand is in the midst of a public-relations blunder for releasing an ad that many believed was racist. The contentious print ad, which appeared in the September issue of Esquire, shows a well-groomed black man about
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Marketing Misstep: Nivea Pulls Ad That Sparked Racial Controversy
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on August 19, 2011. Filed under