Oh, the plague of social media and its irrational empowerment of at-home, amateur media moguls. Well, truth be told, not everyone has the tenacity to sit and slog through hours of footage to create a skillfully made, ready-for-prime time upload . Not to worry you talentless hacks, Magisto’s got a web-based tool that’ll automate your lack of editing expertise, and churn out YouTube-worthy , ADD-style clips replete with background music and fancy multi-window effects. The service, which makes use of an algorithm to recognize “people, pets and landscapes and can even…[analyze] sounds and images,” had formerly been available in a private beta, but is now open and free to anyone with a camera, a computer and a decent internet connection. We’ve seen the results of the company’s handiwork and it’s all pretty much the same thing — an incoherent, tune-laden mashup. Which is to say, ideal for the Twitter and Facebook IV drips we’ve come to subsist upon. Go ahead and test the hyper-editing software out at the source below — it’s not like you actually have to do anything , anyway. Just click. Continue reading Magisto edits videos automagically, deluges the interwebs with idiot auteur savancy Magisto edits videos automagically, deluges the interwebs with idiot auteur savancy originally appeared on Engadget on Tue, 20 Sep 2011 07:30:00 EDT. Please see our terms for use of feeds . Permalink