Luke, I am your smartphone (video)

NTT DoCoMo recently launched the Samsung Galaxy S in the Japanese market and now we’ve come to discover that it’s chosen a very forceful personality to represent the product to its discerning audience. Darth ” roundabound ” Vader has been starring in the carrier’s latest round of “always with you” ads, wherein he serves as a (sort of) human representation of the phone, thus lending some anthropomorphic qualities to the cold slab of technology awaiting you in the shops. This whole outlandish idea really shouldn’t work, but somehow it does — we want a little Vader in our lives too now. Video after the break. Continue reading Luke, I am your smartphone (video) Luke, I am your smartphone (video) originally appeared on Engadget on Fri, 26 Nov 2010 07:04:00 EDT. Please see our terms for use of feeds . Permalink

Posted by on November 26, 2010. Filed under News, Tech. You can follow any responses to this entry through the RSS 2.0. You can leave a response or trackback to this entry