FTC Green Guides logo. Image credit:Federal Trade Commission. The long overdue FTC updated guidance – the “Green Guides – on what is appropriate for those making ‘environmental product claims’ is by no means a stretch change from the old guidance. The Commission’s Proposed Revisions To Green Guides sidestepped the questions of what it means to have a product that is “natural” or “sustainable.” Mr. Natural gets to keep on truckin.’ On the other hand, the FTC’s Draft Guidance revisions do cover important new ground. Green claims will never be the same. As reported to me by the pre… Read the full story on TreeHugger
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US Federal Trade Commission Proposes Update To "Green Guides"