Is Cash the Only Way to Motivate Responsible Behavior?

Student brigades collect hard-to-recycle trash for TerraCycle. Photo credit: TerraCycle 2010 may have been a rocky year in many ways for a lot of us out there, but something amazing happened in the last three months of the year: Public schools in New Jersey on average doubled how much waste packaging they collected and sent to TerraCycle! What was the catalyst, you say? A surplus of Halloween candy wrappers perhaps? All the packaging from holiday parties and gifts? Nice guesses, but no. It was cash…. Read the full story on TreeHugger
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Is Cash the Only Way to Motivate Responsible Behavior?

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on February 22, 2011. Filed under
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