Images Credit: Lloyd Alter Jevons Paradox would suggest that as energy efficiency increases, then people will respond by using more of it. It is a controversial issue in a world where people are working hard to increase efficiency so that we will use less of it. It even hit the New Yorker recently, with David Owen’s article The Efficiency Dilemma. I personally was skeptical (and wrote so in Jevons Paradox and Energy Efficiency ) but have changed my mind since I saw IKEA’s mode… Read the full story on TreeHugger
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IKEA Model Kitchen Demonstrates Jevons Paradox