Apple tipped its hat early, but now we have the details from the man himself. “iCloud stores your content in the cloud and wirelessly pushes it to all your device. It automatically uploads it, stores it, and pushes it to all your devices.” And by “automatically,” he means it: in addition to every day content, such as purchased music, books, photos and videos, device settings, and app data that will be automatically backed up over WiFi, Documents in the Cloud will effortlessly sync Pages, Numbers, and Keynote data between all of your iOS devices. There will be no advertising (contrary to previous rumors), and calendar, mail, and contact sync is free (for up to five gigs). Also in store is the new Photo Stream cloud feature, which is essentially a gallery in Photos that exists on all of your iOS devices, Apple TV, your OS X and even your Windows PCs, and syncs through the cloud. Take a picture on your iPhone and it appears on your laptop and your iPad, and it’s stored in the cloud for thirty days. And no, your Photo Stream pics do not count towards your 5GB total. iCloud will be released concurrent with iOS 5 this fall. If that isn’t enough, Apple has announced iTunes Match, a $25 per year service that scans your iTunes library library and populates your iTunes in the Cloud account with any of your previously bought and ripped music — in handy 256Kbps AAC, DRM-free files (as long as the titles already appear in the iTunes store). Last but not least, MobileMe is no more. If you’re a current member, you can still access everything as usual through June 30, 2012 (according to Apple), but there will be no new enrollments. And if your subscription has auto-renewed recently? Well, we’ve received plenty of tips from readers who have received refunds this morning. So at the very least you have that to look forward too! Gallery: Apple reveals iCloud at WWDC Continue reading iCloud unveiled at WWDC, free for all 9 cloud apps, MobileMe RIP iCloud unveiled at WWDC, free for all 9 cloud apps, MobileMe RIP originally appeared on Engadget on Mon, 06 Jun 2011 14:20:00 EDT. Please see our terms for use of feeds . Permalink