Heinz Took Three Years to Develop New Ketchup-Packet Design
Fear the minivan. Its power to change has now struck at the heart of pop culture: American drive-thru lines. As Heinz unveiled a new design for the messy mini packets of ketchup, the minivan was touted as the company’s main driving force. Dave Ciesinski, Heinz Ketchup vice president, says the top complaint about the tear-open
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Heinz Took Three Years to Develop New Ketchup-Packet Design
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on September 21, 2011. Filed under