Caption contest: publicity stunt generating publicity

We do hate to play into wily PR folks’ attention-grabbing campaigns, but when they’re quite so nutty, we can’t help but admire them. UK network Three is trying to promote its hotspots (we think) by having dudes wearing full-body underwear running around with “Human Hotspot” signs and what looks like part of the Engadget logo throughout London. We don’t get it, but we do love it. Thomas: “I can look up your WEP.” Vlad: “Please note, dressing up as a Trojan won’t protect you from actual trojans.” Nilay: “Touch my junk and I’ll have you arrested.” Darren: “I’m probably working… even if the tube drivers aren’t.” Richard Lai: “My SSID is quite well hidden, if I may say so.” Carlos: “I’m hot… or not?” Tim: “I knew that Fantastic Four movie was a bad career move. Time for a new agent.” Ross: “Ask about where I keep my SIM card.” Myriam: “Spot the hotness.” Sam: “The Blue Man Group member that never was.” Caption contest: publicity stunt generating publicity originally appeared on Engadget on Fri, 19 Nov 2010 17:52:00 EDT. Please see our terms for use of feeds . Permalink

Posted by on November 19, 2010. Filed under News, Tech. You can follow any responses to this entry through the RSS 2.0. You can leave a response or trackback to this entry