‘Built for BlackBerry’ program is ready to add another label to your BB and PlayBook accessories

Look for the logo, says RIM. Don’t look for the distinctively BlackBerry -shaped case, car mount, screen protector, or holster … look for the logo. Apparently, BlackBerry users have been struggling with picking out accessories for their smartphones, so RIM has decided to roll out a licensing program for specially certified “Built for BlackBerry” peripherals. Case-mate, Incipio, Speck and other manufacturers have already signed up for this authentic accessory program and you’ll see a video loaded with marketing speak after the break explaining the synergistic benefits flowing from this industrial collaboration. Continue reading ‘Built for BlackBerry’ program is ready to add another label to your BB and PlayBook accessories ‘Built for BlackBerry’ program is ready to add another label to your BB and PlayBook accessories originally appeared on Engadget on Wed, 05 Jan 2011 13:25:00 EDT. Please see our terms for use of feeds . Permalink

Posted by on January 5, 2011. Filed under News, Tech. You can follow any responses to this entry through the RSS 2.0. You can leave a response or trackback to this entry