Actor David Schwimmer, best known as the sad-sack Ross Geller on the hit ‘90s sitcom “Friends,” is now bemoaning the sex-saturated Hollywood business atmosphere and its corrosive effects on society, and women in particular. The first question many Hollywood critics should ask: Isn’t it curious that Schwimmer would care about this issue – after he earned a million dollars per episode on one of the most sex-obsessed sitcoms of all time? Schwimmer granted an interview to the British newspaper the Telegraph promoting his new film”Trust,” which opened July 8. “Sex sells and unfortunately there’s this inbuilt hypocrisy in our society: we’re always talking about how inappropriate it is to see an older man with a very young girl but at the same time all our advertising is based on that,” he said. He asserted that “both here and in the UK, we have this real emphasis on how important it is to look young and sexual, so that’s the message we’re sending our girls. Look at the biggest pop stars around at the moment: everything they do is about sex.”