Blockbuster going up for sale, hoping to live up to its name

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Don’t think of this as the end of the road for Blockbuster , think of it as a new beginning. After filing for Bankruptcy back in September, big blue and yellow has been working to get its affairs in order — and trying desperately to fend off both Netflix and Redbox with offerings like Blockbuster on Demand and Blockbuster Express . Things apparently haven’t gone entirely to plan. The next stop is For Salesville, with bids for the company starting at $290 million. CEO Jim Keys put a positive spin on the news, saying that this will “allow for the consolidation of ownership of the company to those with a clear and focused vision for Blockbuster’s future.” It might also finally let that guy take a vacation — a potentially very long one. Blockbuster going up for sale, hoping to live up to its name originally appeared on Engadget on Wed, 23 Feb 2011 08:36:00 EDT. Please see our terms for use of feeds . Permalink

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