Big Lessons From the SunChips Packaging Fiasco
Photo credit: cogdogblog / Creative Commons 2010 was a great year, but something happened that made me angry. But backing up and having a broader look, it makes sense. It goes like this: Sunchips, after more than a year of marketing getting people ready, launches with a fully compostable bag. It fails, hugely. Because it’s too noisy for some. Noisy, really? Really. At first this seemed absurd to me, but then, if I take off my “gree… Read the full story on TreeHugger
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Big Lessons From the SunChips Packaging Fiasco
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on February 1, 2011. Filed under
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