Apple bringing iAds to Europe in December, nobody rejoices

If there’s one benefit to living in the technological backwater that is Europe, it’s that “innovations” like iAds take a little longer to filter though — but filter through they eventually do, as evidenced by Apple’s announcement that its mobile advertising platform is hitting the Old World this December. French and British iOS users will get to enjoy being pestered by L’Oreal, Renault, Louis Vuitton, Nespresso, Perrier, and Unilever next month, while their German counterparts will have their lives enriched in January. This follows on the heels of news that iAds is headed to Japan in early 2011 as well, covering the biggest developed markets with glorious promotional material. Advertisers don’t seem to be shying away from the platform, either, as Apple boasts it has signed up half of the top 25 US ad buyers (as judged by Ad Age). Full press release follows after the break. Continue reading Apple bringing iAds to Europe in December, nobody rejoices Apple bringing iAds to Europe in December, nobody rejoices originally appeared on Engadget on Thu, 18 Nov 2010 04:35:00 EDT. Please see our terms for use of feeds . Permalink

Posted by on November 18, 2010. Filed under News, Tech. You can follow any responses to this entry through the RSS 2.0. You can leave a response or trackback to this entry