All photos: Fjällräven’s FaceBook page Fjällräven, the Swedish outdoor gear and clothing company, has been celebrating its 50 year birthday of late, with a few prizes picked up for a new eco products. Most recently they scored a Sustainability Award from the Scandinavian Outdoor Group (SOG), for their Eco-Trail jacket which is due to go on sale for the upcoming Summer season of 2011. The EcoTrail features a fabric they are calling Eco-Shell, whic… Read the full story on TreeHugger
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50 Year Old Fjällräven Wins Sustainability Award