A 27.5% year-on-year surge in UK online display market attributed to Facebook as advertisers climb on social media bandwagon The seemingly unstoppable rise of Facebook fuelled year-on-year growth of more than a quarter in the UK online display advertising market to almost £1bn last year, as the total internet ad market cracked £4bn for the first time. The Internet Advertising Bureau’s annual report, compiled with PricewaterhouseCoopers and published today, attributed a 27.5% year-on-year surge in online display advertising to £945m to the Facebook effect as advertisers clambered on board the social media bandwagon. In total the UK ad market grew by 12.8% year-on-year in 2010 to pass the £4bn mark, with £1 in every £4 spent on marketing and advertising by British companies now spent online. According to industry sources, Facebook UK made about £100m in ad revenue last year. The IAB said that the spend on social media accounted for 14%, or £132m, of the online display advertising market – a 200% rise year-on-year. In 2009 the online display advertising market was worth £709m , meaning growth last year of £236m or 33%, however the IAB has stripped out “new media entrants” in the online display sector to give a like-for-like growth figure of 27.5%. The online display market also benefited from the rise of video advertising, which almost doubled in size to £54m. Online display now accounts for 23% of all internet advertising. Advertisers’ appetite to tap into the Facebook generation reduced the skew of the proportion of the total £4bn spent on internet advertising attributable to paid-for search – effectively money spent on Google – down from 61% to 57%. The paid-for search market grew by 8% year-on-year to £2.35bn. To put this in perspective the total UK TV ad market was worth about £3.5bn last year. However, TV advertising bounced back strongly from the 2009 recession, with 15% year-on-year growth in 2010, outstripping the growth rate for internet advertising for the first time since it has been measured as a substantial media more than a decade ago. Bucking the trend seen in print advertising, the online classified market grew 9.7% year-on-year in 2010 to £751m. Mobile advertising grew 116% to £83m. • To contact the MediaGuardian news desk email editor@mediaguardian.co.uk or phone 020 3353 3857. For all other inquiries please call the main Guardian switchboard on 020 3353 2000. If you are writing a comment for publication, please mark clearly “for publication”. • To get the latest media news to your desktop or mobile, follow MediaGuardian on Twitter and Facebook . Advertising Facebook Internet Social networking Digital media Marketing & PR Mark Sweney guardian.co.uk
Continue reading …Doubt over Tepco’s future coincides with mounting criticism of its handling of the worst nuclear accident in country’s history Japan’s government is reportedly ready to consider nationalising the operator of the crippled power plant at the centre of the worst nuclear accident in the country’s history. News that the state could take a majority stake in the Tokyo Electric Power company (Tepco) came after nuclear safety officials confirmed traces of plutonium had been found in soil in five locations in the Fukushima Daiichi atomic complex. The prime minister, Naoto Kan, fought off criticism of his handling of the crisis, insisting to MPs that a state of “maximum alert” would be maintained until the power plant had been made safe. Doubts over the future of Tepco, the largest power company in Asia, has coincided with mounting criticism of its handling of the world’s worst nuclear emergency since Chernobyl. Much of the criticism is being directed at Tepco’s president, Masataka Shimizu, who has not been seen in public for several days. Tepco officials said Shimizu, 66, had been absent for a few days last week due to a “minor illness”, but claimed he had resumed work directing emergency operations at the company’s headquarters in Tokyo. Shimizu hasn’t appeared before the media since 13 March; for six days from 16 March, as his employees battled to prevent stricken reactors from going into full meltdown, he reportedly did not attend crisis meetings or visit Tepco’s HQ. On 15 March Shimizu was on the receiving end of an outburst from Kan, who said the firm had been too slow to inform him of an explosion at the plant. Reporters overheard Kan demanding of Shimizu and other Tepco executives: “What the hell is going on?” In addition, Shimizu’s firm has been accused of delaying the use of seawater to cool overheating reactors at Fukushima because of the damage it might cause. The government has since said the plant will be decommissioned. On Sunday, the firm offered wildly inaccurate readings of radiation levels inside the No 2 reactor building , for which it later apologised. Last week it emerged that two workers exposed to high levels of radiation were standing in puddles of contaminated water wearing only ankle boots. Shimizu, an enthusiastic cost cutter, was praised for restoring Tepco to profitability after it sustained heavy losses in a 2007 earthquake. But recent reports said that under Shimizu, Tepco failed to make mandatory safety checks and sought to extend the operational life of old reactors. Tepco’s shares have lost about 70% of their value – or $30bn (£19bn) – since the 11 March earthquake and tsunami, and the cost of insuring its debts against default are 10 times higher than they were before the crisis. The government’s chief spokesman, Yukio Edano, denied newspaper reports that nationalisation was among the options under consideration. “It is my understanding that the government is not considering it,” he said. “The government will be directing Tepco to do everything possible to resolve the situation and help the people who are affected.” But the national strategy minister, Koichiro Gemba, said it could not be ruled out. “There will naturally be various debates about Tokyo Electric’s future,” Kyodo news agency quoted him as saying. Several members of the government reportedly believe the state should temporarily take control of the company to enable it to compensate businesses and households affected by radiation leaks, and to repair its damaged nuclear reactors. Hajime Motojuku, a Tepco spokesman, said he was unaware of any plans for nationalisation. “Our first and biggest priority at this moment is to prevent the nuclear power plant accident from worsening further,” he said. Tsunami and quake damage has forced a significant drop in Tepco’s capacity to generate electricity, resulting in rolling power cuts that could last into the summer. Tepco is reportedly in talks with several banks over emergency loans worth a potential ¥2tn (£15bn), a move that surprised some analysts given its large cash reserves. Financial statements show that at the end of last year, Tepco held cash and similar assets worth ¥432bn, and ¥7.5tn in outstanding debt. Kan, meanwhile, faced accusations that his visit to Fukushima Daiichi the day after the tsunami had held up initial attempts to vent damaged reactors to relieve pressure inside them. Kan denied that his visit on the morning of 12 March had worsened the situation. “It was necessary for me to go there to understand what was going on,” he said. “It was helpful in making decisions later on, and it’s not true that my visit caused a delay in the procedure.” Yosuke Isozaki, an opposition Liberal Democrat MP, said Kan should have ordered people living within a 20-30km (12-19-mile) radius of the plant to evacuate. The 130,000 people living in the area have so far been told to remain indoors. “Is there anything as irresponsible as this?” Isozaki said. Nuclear safety officials said the plutonium traces announced on Monday were not hazardous to health, but the discovery lends weight to fears that dangerously radioactive water is leaking from damaged nuclear fuel rods. “The situation is very grave,” Edano said. “We are doing our utmost to contain the damage.” If inhaled, plutonium, a byproduct of uranium fission, can linger in internal organs and bones and cause cancer. It is also an ingredient in mixed oxide (MOX) fuel used in the plant’s No 3 reactor, but officials have yet to determine whether that is the source of the leak. Japan disaster Japan Nuclear power Energy Justin McCurry guardian.co.uk
Continue reading …There is apparently one Catholic school in the country that still uses corporal punishment—and students are fighting to keep it that way. That’s right, keep. Some 500 students, parents, and others tied to New Orleans’ St. Augustine High School marched on Archbishop Gregory Aymond’s offices on Saturday. Aymond is…
Continue reading …Architect Amanda Levete’s winning proposal for Victoria & Albert museum likely to fare better than controversial ‘spiral’ plan Seven years after abandoning Daniel Libeskind’s provocative Spiral extension plan, the V&A has announced a fresh proposal: a “new public space” for London above a huge underground gallery for temporary exhibitions. Details of the £35m extension plan were announced after an architectural competition to develop what is currently office space on the Exhibition Road side of the V&A. It follows the decision in 2004 to axe Libeskind’s proposal – an eye-catching extension resembling an uneven stack of cardboard boxes. It divided opinion fiercely and when people hated it, they really hated it. Journalist William Rees-Mogg went so far as to call it a potential “disaster for civilisation”. Now the V&A is expanding underground, with British architect Amanda Levete winning the contest to build its extension. Levete said she had “dreamed of working on a major public and cultural project ever since I started as an architect, and it doesn’t get much better than this”. The V&A is bullish about raising the money in such austere times and has been helped by an anonymous donation of nearly half the needed £35m. It hopes the extension can be completed by 2015. The proposal would see visitors walking into an open public courtyard off a newly landscaped Exhibition Road through the screen erected by Sir Aston Webb in 1909 to hide the boilerhouse yard. The screen would become a colonnade. People will enter what Levete described as “South Kensington’s drawing room” with the ground having a carpet-like pattern. It will be a space that can be hired or curated with art or music or film as well as a place to simply sit on the steps or have a coffee. Visitors will also be able to glimpse the new 1,500 sq metre gallery space for temporary exhibitions that will be created below. Levete was for 20 years co-partner with Jan Kaplicky of Future Systems, the firm behind the Selfridges store in Birmingham and the Lord’s media centre. After Kaplicky’s death two years ago, Levete set up her practice, ALA. The V&A commission is one of a number of projects she is working on. Others include a hotel in Bangkok, a subway station in Naples with artist Anish Kapoor, and a residential tower in Shoreditch, east London. Levete said the V&A work had been “a very interesting and paradoxical project” because it involved making the invisible visible. “We’re creating a vast gallery that is below ground, so how do you create that sense of there being something underground in a way that is subtle?” It is all very different to Libeskind’s plan. Levete said of his Spiral: “It was a great building but for me it was in the wrong place and I think the moment for that iconography has passed – it is the moment to do something different.” Paul Ruddock, chair of the V&A’s trustees, said the project was essential. “The V&A produces the very best international design exhibitions and the existing exhibition courts, arranged over three separate rooms, are no longer fit for purpose.” The extension is part of the V&A’s second 10-year phase of restoration and redesign, called Future Plan. Also planned is a new fashion gallery scheduled to open in May 2012, furniture galleries for November 2012 and a new textile and fashion centre at Blythe House, Olympia. Outgoing V&A director Sir Mark Jones said the plan was about creating “stunning new spaces” and returning to the ideas and aspirations of the V&A’s founders. “We’ve recovered 3,000 sq metres of back-of-house space for galleries and public areas enabling us to show many more objects from the collections better than ever before.” V&A Architecture Exhibitions Anish Kapoor Museums London Mark Brown guardian.co.uk
Continue reading …According to Ofsted, history is successful in schools. Not so, says controversial historian Niall Ferguson : the inspectors are missing the ruination of the subject Is there a crisis in the teaching of history in British schools? Not if you believe the conclusions of History for All, the report published earlier this month by Ofsted. Based on evidence from inspections conducted between 2007 and 2010 in 83 primary schools and the same number of secondary schools, the report begins on a reassuringly positive note. “There was much that was good and outstanding” in the history lessons the inspectors observed. “Most pupils enjoyed well-planned lessons that extended their knowledge, challenged their thinking and enhanced their understanding.” In secondary schools, we are assured, “effective teaching by well-qualified and highly competent teachers enabled the majority of students to develop knowledge and understanding in depth”. In short, history is “generally a popular and successful subject, which many pupils enjoy”. Attainment at the secondary level is “high and continu[ing] to rise”. Well, that’s all right then. Clearly, all last year’s talk by Michael Gove, Simon Schama, myself and others about the urgent need for reform was mere alarmism, doubtless actuated by some sinister political motive. Or was it? A closer look at the main body of the report suggests that there are indeed grounds for concern. First, it can hardly be a cause of celebration that students in independent schools are almost twice as likely to study GCSE history as those in maintained schools. In 2010, more than a hundred state secondary schools entered no students for GCSE history. Second, as the inspectors’ report acknowledges, England is the only country in Europe where history is not compulsory for students beyond the age of 14. Worse, many state schools now offer a two-year key stage 3 course, which allows some pupils to stop studying history at the age of 13. And here are four more facts that are not in the Ofsted report: • 25% of all schools no longer teach history as a discrete subject in year 7 • 30% of comprehensives spend less than one hour a week on history in the years up to age 13 • More GCSE candidates took design and technology than history last year • More A-level candidates took psychology. It is a paradox indeed. History has never been more popular outside schools than it is in Britain today. Yet history has never been so unpopular in British schools. Even more disturbing is the evidence of widespread historical ignorance among school-leavers. A recent survey of first-year undergraduates reading history at a reputable UK university found that: 66% did not know who was monarch at time of the Armada; 69% did not know the location of the Boer war; 84% did not know who commanded British forces at Waterloo (a third thought it was Nelson); and 89% could not name a single 19th-century British prime minister. Such evidence should make us very sceptical indeed about Ofsted’s claim that history is “a successful subject in schools”. How did we get here? The problem is surely not poor teaching. Rather, it is the stuff that teachers are expected to do, which is the product of an unholy alliance between well-meaning politicians and educationalists, not forgetting over-mighty examination boards. The politicians ranged from Kenneth Baker, who vainly hoped that a new national curriculum would force schools to teach a rather traditional kind of history, to Gordon Brown, who decided (Scotsman as he was) that schools should be pressed to teach British rather than English history, in order to promote a sense of “Britishness”. Such initiatives from above provided the proponents of a so-called new history with a golden opportunity to reshape historical education. Historical “skills” such as source analysis, they argued, should be elevated above mere factual knowledge. And “discovery” by children should count for more than dusty old pedagogy. The result was a national curriculum designed to instil in schoolchildren all kinds of “key concepts” like “chronological understanding”, “cultural, ethnic and religious diversity”, “change and continuity”, “cause and consequence”, “significance” and “interpretation”. And these were to be taught with reference to an impressively wide range of subject matter. Who could possibly object to such an enlightened scheme? The trouble is not so much with the theory as with the practice that has evolved in too many schools. As Ofsted admits in a damning passage on primary pupils, “some … found it difficult to place the historical episodes they had studied within any coherent, long-term narrative. They knew about particular events, characters and periods, but did not have an overview. Their chronological understanding was often underdeveloped and so they found it difficult to link developments together.” The only thing wrong with this observation is that Ofsted seems to think it applies only to primary school pupils, whereas it could equally well be applied to those in secondary school – and students at a good few universities, too. In fact, as the inspectors concede elsewhere, in 28 of the 58 secondary schools they visited, “students’ chronological understanding was not sufficiently well developed: they had … a poor sense of the historical narrative”. This is hardly a minor deficiency. It’s a bit like saying that maths is a successful subject in British schools, apart from the fact that pupils in half of schools can’t count. I have complained before that it is possible to leave school in England knowing only about Henry VIII, Hitler and Martin Luther King Jr. This is a caricature, admittedly, but it is not a wholly unfair one. Commenting on a not untypical primary curriculum, the authors of History for All say that “its principal weaknesses are the disconnected topics and the potential for the pupils to be left with a fragmented overview”. You can say that again. Consider this list of topics spread in this order over four years: • Romans and Celts – why have people invaded and settled? • Ancient Egypt – what can we find out from what has survived? • What can we learn about history by studying a famous person? • Why did Henry VIII marry six times? • Tudor times – rich and poor; exploration • What was it like to live here in the past? • Victorian children • Victorians – how your area has changed since the Victorian era • The second world war • Ancient Greeks • Britain since 1948 The word smorgasbord doesn’t really do justice to this random assortment. Lost, as Simon Schama has justly lamented, is the “long arc of time”, to be replaced by odds and sods. And some of those odds really are odd, especially if you go on to GCSE and A-level, where the “methods” become ever more idiosyncratic. If you really want to understand what’s going wrong in English schools, take a look at some of the lessons Ofsted singles out for praise… “Students in year 8 analysed the changing attitudes towards Oliver Cromwell from the 17th to the 20th centuries and, in year
Continue reading …According to Ofsted, history is successful in schools. Not so, says controversial historian Niall Ferguson : the inspectors are missing the ruination of the subject Is there a crisis in the teaching of history in British schools? Not if you believe the conclusions of History for All, the report published earlier this month by Ofsted. Based on evidence from inspections conducted between 2007 and 2010 in 83 primary schools and the same number of secondary schools, the report begins on a reassuringly positive note. “There was much that was good and outstanding” in the history lessons the inspectors observed. “Most pupils enjoyed well-planned lessons that extended their knowledge, challenged their thinking and enhanced their understanding.” In secondary schools, we are assured, “effective teaching by well-qualified and highly competent teachers enabled the majority of students to develop knowledge and understanding in depth”. In short, history is “generally a popular and successful subject, which many pupils enjoy”. Attainment at the secondary level is “high and continu[ing] to rise”. Well, that’s all right then. Clearly, all last year’s talk by Michael Gove, Simon Schama, myself and others about the urgent need for reform was mere alarmism, doubtless actuated by some sinister political motive. Or was it? A closer look at the main body of the report suggests that there are indeed grounds for concern. First, it can hardly be a cause of celebration that students in independent schools are almost twice as likely to study GCSE history as those in maintained schools. In 2010, more than a hundred state secondary schools entered no students for GCSE history. Second, as the inspectors’ report acknowledges, England is the only country in Europe where history is not compulsory for students beyond the age of 14. Worse, many state schools now offer a two-year key stage 3 course, which allows some pupils to stop studying history at the age of 13. And here are four more facts that are not in the Ofsted report: • 25% of all schools no longer teach history as a discrete subject in year 7 • 30% of comprehensives spend less than one hour a week on history in the years up to age 13 • More GCSE candidates took design and technology than history last year • More A-level candidates took psychology. It is a paradox indeed. History has never been more popular outside schools than it is in Britain today. Yet history has never been so unpopular in British schools. Even more disturbing is the evidence of widespread historical ignorance among school-leavers. A recent survey of first-year undergraduates reading history at a reputable UK university found that: 66% did not know who was monarch at time of the Armada; 69% did not know the location of the Boer war; 84% did not know who commanded British forces at Waterloo (a third thought it was Nelson); and 89% could not name a single 19th-century British prime minister. Such evidence should make us very sceptical indeed about Ofsted’s claim that history is “a successful subject in schools”. How did we get here? The problem is surely not poor teaching. Rather, it is the stuff that teachers are expected to do, which is the product of an unholy alliance between well-meaning politicians and educationalists, not forgetting over-mighty examination boards. The politicians ranged from Kenneth Baker, who vainly hoped that a new national curriculum would force schools to teach a rather traditional kind of history, to Gordon Brown, who decided (Scotsman as he was) that schools should be pressed to teach British rather than English history, in order to promote a sense of “Britishness”. Such initiatives from above provided the proponents of a so-called new history with a golden opportunity to reshape historical education. Historical “skills” such as source analysis, they argued, should be elevated above mere factual knowledge. And “discovery” by children should count for more than dusty old pedagogy. The result was a national curriculum designed to instil in schoolchildren all kinds of “key concepts” like “chronological understanding”, “cultural, ethnic and religious diversity”, “change and continuity”, “cause and consequence”, “significance” and “interpretation”. And these were to be taught with reference to an impressively wide range of subject matter. Who could possibly object to such an enlightened scheme? The trouble is not so much with the theory as with the practice that has evolved in too many schools. As Ofsted admits in a damning passage on primary pupils, “some … found it difficult to place the historical episodes they had studied within any coherent, long-term narrative. They knew about particular events, characters and periods, but did not have an overview. Their chronological understanding was often underdeveloped and so they found it difficult to link developments together.” The only thing wrong with this observation is that Ofsted seems to think it applies only to primary school pupils, whereas it could equally well be applied to those in secondary school – and students at a good few universities, too. In fact, as the inspectors concede elsewhere, in 28 of the 58 secondary schools they visited, “students’ chronological understanding was not sufficiently well developed: they had … a poor sense of the historical narrative”. This is hardly a minor deficiency. It’s a bit like saying that maths is a successful subject in British schools, apart from the fact that pupils in half of schools can’t count. I have complained before that it is possible to leave school in England knowing only about Henry VIII, Hitler and Martin Luther King Jr. This is a caricature, admittedly, but it is not a wholly unfair one. Commenting on a not untypical primary curriculum, the authors of History for All say that “its principal weaknesses are the disconnected topics and the potential for the pupils to be left with a fragmented overview”. You can say that again. Consider this list of topics spread in this order over four years: • Romans and Celts – why have people invaded and settled? • Ancient Egypt – what can we find out from what has survived? • What can we learn about history by studying a famous person? • Why did Henry VIII marry six times? • Tudor times – rich and poor; exploration • What was it like to live here in the past? • Victorian children • Victorians – how your area has changed since the Victorian era • The second world war • Ancient Greeks • Britain since 1948 The word smorgasbord doesn’t really do justice to this random assortment. Lost, as Simon Schama has justly lamented, is the “long arc of time”, to be replaced by odds and sods. And some of those odds really are odd, especially if you go on to GCSE and A-level, where the “methods” become ever more idiosyncratic. If you really want to understand what’s going wrong in English schools, take a look at some of the lessons Ofsted singles out for praise… “Students in year 8 analysed the changing attitudes towards Oliver Cromwell from the 17th to the 20th centuries and, in year
Continue reading …According to Ofsted, history is successful in schools. Not so, says controversial historian Niall Ferguson : the inspectors are missing the ruination of the subject Is there a crisis in the teaching of history in British schools? Not if you believe the conclusions of History for All, the report published earlier this month by Ofsted. Based on evidence from inspections conducted between 2007 and 2010 in 83 primary schools and the same number of secondary schools, the report begins on a reassuringly positive note. “There was much that was good and outstanding” in the history lessons the inspectors observed. “Most pupils enjoyed well-planned lessons that extended their knowledge, challenged their thinking and enhanced their understanding.” In secondary schools, we are assured, “effective teaching by well-qualified and highly competent teachers enabled the majority of students to develop knowledge and understanding in depth”. In short, history is “generally a popular and successful subject, which many pupils enjoy”. Attainment at the secondary level is “high and continu[ing] to rise”. Well, that’s all right then. Clearly, all last year’s talk by Michael Gove, Simon Schama, myself and others about the urgent need for reform was mere alarmism, doubtless actuated by some sinister political motive. Or was it? A closer look at the main body of the report suggests that there are indeed grounds for concern. First, it can hardly be a cause of celebration that students in independent schools are almost twice as likely to study GCSE history as those in maintained schools. In 2010, more than a hundred state secondary schools entered no students for GCSE history. Second, as the inspectors’ report acknowledges, England is the only country in Europe where history is not compulsory for students beyond the age of 14. Worse, many state schools now offer a two-year key stage 3 course, which allows some pupils to stop studying history at the age of 13. And here are four more facts that are not in the Ofsted report: • 25% of all schools no longer teach history as a discrete subject in year 7 • 30% of comprehensives spend less than one hour a week on history in the years up to age 13 • More GCSE candidates took design and technology than history last year • More A-level candidates took psychology. It is a paradox indeed. History has never been more popular outside schools than it is in Britain today. Yet history has never been so unpopular in British schools. Even more disturbing is the evidence of widespread historical ignorance among school-leavers. A recent survey of first-year undergraduates reading history at a reputable UK university found that: 66% did not know who was monarch at time of the Armada; 69% did not know the location of the Boer war; 84% did not know who commanded British forces at Waterloo (a third thought it was Nelson); and 89% could not name a single 19th-century British prime minister. Such evidence should make us very sceptical indeed about Ofsted’s claim that history is “a successful subject in schools”. How did we get here? The problem is surely not poor teaching. Rather, it is the stuff that teachers are expected to do, which is the product of an unholy alliance between well-meaning politicians and educationalists, not forgetting over-mighty examination boards. The politicians ranged from Kenneth Baker, who vainly hoped that a new national curriculum would force schools to teach a rather traditional kind of history, to Gordon Brown, who decided (Scotsman as he was) that schools should be pressed to teach British rather than English history, in order to promote a sense of “Britishness”. Such initiatives from above provided the proponents of a so-called new history with a golden opportunity to reshape historical education. Historical “skills” such as source analysis, they argued, should be elevated above mere factual knowledge. And “discovery” by children should count for more than dusty old pedagogy. The result was a national curriculum designed to instil in schoolchildren all kinds of “key concepts” like “chronological understanding”, “cultural, ethnic and religious diversity”, “change and continuity”, “cause and consequence”, “significance” and “interpretation”. And these were to be taught with reference to an impressively wide range of subject matter. Who could possibly object to such an enlightened scheme? The trouble is not so much with the theory as with the practice that has evolved in too many schools. As Ofsted admits in a damning passage on primary pupils, “some … found it difficult to place the historical episodes they had studied within any coherent, long-term narrative. They knew about particular events, characters and periods, but did not have an overview. Their chronological understanding was often underdeveloped and so they found it difficult to link developments together.” The only thing wrong with this observation is that Ofsted seems to think it applies only to primary school pupils, whereas it could equally well be applied to those in secondary school – and students at a good few universities, too. In fact, as the inspectors concede elsewhere, in 28 of the 58 secondary schools they visited, “students’ chronological understanding was not sufficiently well developed: they had … a poor sense of the historical narrative”. This is hardly a minor deficiency. It’s a bit like saying that maths is a successful subject in British schools, apart from the fact that pupils in half of schools can’t count. I have complained before that it is possible to leave school in England knowing only about Henry VIII, Hitler and Martin Luther King Jr. This is a caricature, admittedly, but it is not a wholly unfair one. Commenting on a not untypical primary curriculum, the authors of History for All say that “its principal weaknesses are the disconnected topics and the potential for the pupils to be left with a fragmented overview”. You can say that again. Consider this list of topics spread in this order over four years: • Romans and Celts – why have people invaded and settled? • Ancient Egypt – what can we find out from what has survived? • What can we learn about history by studying a famous person? • Why did Henry VIII marry six times? • Tudor times – rich and poor; exploration • What was it like to live here in the past? • Victorian children • Victorians – how your area has changed since the Victorian era • The second world war • Ancient Greeks • Britain since 1948 The word smorgasbord doesn’t really do justice to this random assortment. Lost, as Simon Schama has justly lamented, is the “long arc of time”, to be replaced by odds and sods. And some of those odds really are odd, especially if you go on to GCSE and A-level, where the “methods” become ever more idiosyncratic. If you really want to understand what’s going wrong in English schools, take a look at some of the lessons Ofsted singles out for praise… “Students in year 8 analysed the changing attitudes towards Oliver Cromwell from the 17th to the 20th centuries and, in year
Continue reading …According to Ofsted, history is successful in schools. Not so, says controversial historian Niall Ferguson : the inspectors are missing the ruination of the subject Is there a crisis in the teaching of history in British schools? Not if you believe the conclusions of History for All, the report published earlier this month by Ofsted. Based on evidence from inspections conducted between 2007 and 2010 in 83 primary schools and the same number of secondary schools, the report begins on a reassuringly positive note. “There was much that was good and outstanding” in the history lessons the inspectors observed. “Most pupils enjoyed well-planned lessons that extended their knowledge, challenged their thinking and enhanced their understanding.” In secondary schools, we are assured, “effective teaching by well-qualified and highly competent teachers enabled the majority of students to develop knowledge and understanding in depth”. In short, history is “generally a popular and successful subject, which many pupils enjoy”. Attainment at the secondary level is “high and continu[ing] to rise”. Well, that’s all right then. Clearly, all last year’s talk by Michael Gove, Simon Schama, myself and others about the urgent need for reform was mere alarmism, doubtless actuated by some sinister political motive. Or was it? A closer look at the main body of the report suggests that there are indeed grounds for concern. First, it can hardly be a cause of celebration that students in independent schools are almost twice as likely to study GCSE history as those in maintained schools. In 2010, more than a hundred state secondary schools entered no students for GCSE history. Second, as the inspectors’ report acknowledges, England is the only country in Europe where history is not compulsory for students beyond the age of 14. Worse, many state schools now offer a two-year key stage 3 course, which allows some pupils to stop studying history at the age of 13. And here are four more facts that are not in the Ofsted report: • 25% of all schools no longer teach history as a discrete subject in year 7 • 30% of comprehensives spend less than one hour a week on history in the years up to age 13 • More GCSE candidates took design and technology than history last year • More A-level candidates took psychology. It is a paradox indeed. History has never been more popular outside schools than it is in Britain today. Yet history has never been so unpopular in British schools. Even more disturbing is the evidence of widespread historical ignorance among school-leavers. A recent survey of first-year undergraduates reading history at a reputable UK university found that: 66% did not know who was monarch at time of the Armada; 69% did not know the location of the Boer war; 84% did not know who commanded British forces at Waterloo (a third thought it was Nelson); and 89% could not name a single 19th-century British prime minister. Such evidence should make us very sceptical indeed about Ofsted’s claim that history is “a successful subject in schools”. How did we get here? The problem is surely not poor teaching. Rather, it is the stuff that teachers are expected to do, which is the product of an unholy alliance between well-meaning politicians and educationalists, not forgetting over-mighty examination boards. The politicians ranged from Kenneth Baker, who vainly hoped that a new national curriculum would force schools to teach a rather traditional kind of history, to Gordon Brown, who decided (Scotsman as he was) that schools should be pressed to teach British rather than English history, in order to promote a sense of “Britishness”. Such initiatives from above provided the proponents of a so-called new history with a golden opportunity to reshape historical education. Historical “skills” such as source analysis, they argued, should be elevated above mere factual knowledge. And “discovery” by children should count for more than dusty old pedagogy. The result was a national curriculum designed to instil in schoolchildren all kinds of “key concepts” like “chronological understanding”, “cultural, ethnic and religious diversity”, “change and continuity”, “cause and consequence”, “significance” and “interpretation”. And these were to be taught with reference to an impressively wide range of subject matter. Who could possibly object to such an enlightened scheme? The trouble is not so much with the theory as with the practice that has evolved in too many schools. As Ofsted admits in a damning passage on primary pupils, “some … found it difficult to place the historical episodes they had studied within any coherent, long-term narrative. They knew about particular events, characters and periods, but did not have an overview. Their chronological understanding was often underdeveloped and so they found it difficult to link developments together.” The only thing wrong with this observation is that Ofsted seems to think it applies only to primary school pupils, whereas it could equally well be applied to those in secondary school – and students at a good few universities, too. In fact, as the inspectors concede elsewhere, in 28 of the 58 secondary schools they visited, “students’ chronological understanding was not sufficiently well developed: they had … a poor sense of the historical narrative”. This is hardly a minor deficiency. It’s a bit like saying that maths is a successful subject in British schools, apart from the fact that pupils in half of schools can’t count. I have complained before that it is possible to leave school in England knowing only about Henry VIII, Hitler and Martin Luther King Jr. This is a caricature, admittedly, but it is not a wholly unfair one. Commenting on a not untypical primary curriculum, the authors of History for All say that “its principal weaknesses are the disconnected topics and the potential for the pupils to be left with a fragmented overview”. You can say that again. Consider this list of topics spread in this order over four years: • Romans and Celts – why have people invaded and settled? • Ancient Egypt – what can we find out from what has survived? • What can we learn about history by studying a famous person? • Why did Henry VIII marry six times? • Tudor times – rich and poor; exploration • What was it like to live here in the past? • Victorian children • Victorians – how your area has changed since the Victorian era • The second world war • Ancient Greeks • Britain since 1948 The word smorgasbord doesn’t really do justice to this random assortment. Lost, as Simon Schama has justly lamented, is the “long arc of time”, to be replaced by odds and sods. And some of those odds really are odd, especially if you go on to GCSE and A-level, where the “methods” become ever more idiosyncratic. If you really want to understand what’s going wrong in English schools, take a look at some of the lessons Ofsted singles out for praise… “Students in year 8 analysed the changing attitudes towards Oliver Cromwell from the 17th to the 20th centuries and, in year
Continue reading …According to Ofsted, history is successful in schools. Not so, says controversial historian Niall Ferguson : the inspectors are missing the ruination of the subject Is there a crisis in the teaching of history in British schools? Not if you believe the conclusions of History for All, the report published earlier this month by Ofsted. Based on evidence from inspections conducted between 2007 and 2010 in 83 primary schools and the same number of secondary schools, the report begins on a reassuringly positive note. “There was much that was good and outstanding” in the history lessons the inspectors observed. “Most pupils enjoyed well-planned lessons that extended their knowledge, challenged their thinking and enhanced their understanding.” In secondary schools, we are assured, “effective teaching by well-qualified and highly competent teachers enabled the majority of students to develop knowledge and understanding in depth”. In short, history is “generally a popular and successful subject, which many pupils enjoy”. Attainment at the secondary level is “high and continu[ing] to rise”. Well, that’s all right then. Clearly, all last year’s talk by Michael Gove, Simon Schama, myself and others about the urgent need for reform was mere alarmism, doubtless actuated by some sinister political motive. Or was it? A closer look at the main body of the report suggests that there are indeed grounds for concern. First, it can hardly be a cause of celebration that students in independent schools are almost twice as likely to study GCSE history as those in maintained schools. In 2010, more than a hundred state secondary schools entered no students for GCSE history. Second, as the inspectors’ report acknowledges, England is the only country in Europe where history is not compulsory for students beyond the age of 14. Worse, many state schools now offer a two-year key stage 3 course, which allows some pupils to stop studying history at the age of 13. And here are four more facts that are not in the Ofsted report: • 25% of all schools no longer teach history as a discrete subject in year 7 • 30% of comprehensives spend less than one hour a week on history in the years up to age 13 • More GCSE candidates took design and technology than history last year • More A-level candidates took psychology. It is a paradox indeed. History has never been more popular outside schools than it is in Britain today. Yet history has never been so unpopular in British schools. Even more disturbing is the evidence of widespread historical ignorance among school-leavers. A recent survey of first-year undergraduates reading history at a reputable UK university found that: 66% did not know who was monarch at time of the Armada; 69% did not know the location of the Boer war; 84% did not know who commanded British forces at Waterloo (a third thought it was Nelson); and 89% could not name a single 19th-century British prime minister. Such evidence should make us very sceptical indeed about Ofsted’s claim that history is “a successful subject in schools”. How did we get here? The problem is surely not poor teaching. Rather, it is the stuff that teachers are expected to do, which is the product of an unholy alliance between well-meaning politicians and educationalists, not forgetting over-mighty examination boards. The politicians ranged from Kenneth Baker, who vainly hoped that a new national curriculum would force schools to teach a rather traditional kind of history, to Gordon Brown, who decided (Scotsman as he was) that schools should be pressed to teach British rather than English history, in order to promote a sense of “Britishness”. Such initiatives from above provided the proponents of a so-called new history with a golden opportunity to reshape historical education. Historical “skills” such as source analysis, they argued, should be elevated above mere factual knowledge. And “discovery” by children should count for more than dusty old pedagogy. The result was a national curriculum designed to instil in schoolchildren all kinds of “key concepts” like “chronological understanding”, “cultural, ethnic and religious diversity”, “change and continuity”, “cause and consequence”, “significance” and “interpretation”. And these were to be taught with reference to an impressively wide range of subject matter. Who could possibly object to such an enlightened scheme? The trouble is not so much with the theory as with the practice that has evolved in too many schools. As Ofsted admits in a damning passage on primary pupils, “some … found it difficult to place the historical episodes they had studied within any coherent, long-term narrative. They knew about particular events, characters and periods, but did not have an overview. Their chronological understanding was often underdeveloped and so they found it difficult to link developments together.” The only thing wrong with this observation is that Ofsted seems to think it applies only to primary school pupils, whereas it could equally well be applied to those in secondary school – and students at a good few universities, too. In fact, as the inspectors concede elsewhere, in 28 of the 58 secondary schools they visited, “students’ chronological understanding was not sufficiently well developed: they had … a poor sense of the historical narrative”. This is hardly a minor deficiency. It’s a bit like saying that maths is a successful subject in British schools, apart from the fact that pupils in half of schools can’t count. I have complained before that it is possible to leave school in England knowing only about Henry VIII, Hitler and Martin Luther King Jr. This is a caricature, admittedly, but it is not a wholly unfair one. Commenting on a not untypical primary curriculum, the authors of History for All say that “its principal weaknesses are the disconnected topics and the potential for the pupils to be left with a fragmented overview”. You can say that again. Consider this list of topics spread in this order over four years: • Romans and Celts – why have people invaded and settled? • Ancient Egypt – what can we find out from what has survived? • What can we learn about history by studying a famous person? • Why did Henry VIII marry six times? • Tudor times – rich and poor; exploration • What was it like to live here in the past? • Victorian children • Victorians – how your area has changed since the Victorian era • The second world war • Ancient Greeks • Britain since 1948 The word smorgasbord doesn’t really do justice to this random assortment. Lost, as Simon Schama has justly lamented, is the “long arc of time”, to be replaced by odds and sods. And some of those odds really are odd, especially if you go on to GCSE and A-level, where the “methods” become ever more idiosyncratic. If you really want to understand what’s going wrong in English schools, take a look at some of the lessons Ofsted singles out for praise… “Students in year 8 analysed the changing attitudes towards Oliver Cromwell from the 17th to the 20th centuries and, in year
Continue reading …As BBC director general Mark Thompson discusses cuts, this week we ask whether British TV is in rude health or in need of a prune – starting with entertainment programmes Entertainment programming makes up some of the most watched, most profitable, and at times most controversial television on British screens. Like them or not, our noisy, trashy, shiny-floored shows bring huge ratings and have helped transform Saturday night television. That’s why America bought Pop Idol and turned it into American Idol. It’s why America bought Strictly Come Dancing and turned it into Dancing with the Stars. And it’s why, later this year when millions of Americans turn to each other during US X Factor and shriek “What IS this crap?”, we can all feel proud. That’s our crap, America. Ours. Once we were content to spend our weekends watching Ted Rogers hand over boxes of steak knives to badly permed women from Runcorn – but no more. Now entertainment shows are all about size and spectacle. I’m A Celebrity … Get Me Out of Here! is broadcast live from the other side of the world. The X Factor is like being punched in the face by an exploding petrol tanker for three months at a time. Question the content if you like – and many, many people do – but these shows are the Clifton suspension bridge of their days. If Brunel could see the engineering that goes into making them, he’d weep. Creatively they’re berserk, too. A woman who inspects poo for a living being trapped in a rat-filled coffin until she faints. Members of the public compete against a 4x4x4 metre Perspex cube. Soon we’ll be watching a show called Sing If You Can where, judging by the international versions , pop stars will belt out tunes while being mauled by a dog. It’s as if production companies have started to plunder avant garde foreign-language horror films for ideas. Of course, the internet has helped. Previously, Saturday evening telly was something you watched alone when everyone else was out having fun. But thanks to Twitter, the world has been transformed into one big living room, where people trade quips and make buzzer noises whenever a Take Me Out contestant drops below their desired level of acceptability. Twitter – not to mention Guardian liveblogs – has made entertainment TV a communal pursuit again. But there is a sense that we might be riding the crest of a particularly perilous wave. Every year The X Factor gets bigger, and every year its ratings swell to ever more ridiculous heights (at one point during last year’s final, 19.4 million people were watching ). But one day, maybe soon, The X Factor will inevitably go in to decline. Perhaps it will finally become too off-puttingly ridiculous for public consumption. Perhaps when the first episode of the next series is broadcast, ITV will realise that it still hasn’t hired any judges. But it will happen. And when it does, the flaws in our entertainment television will be exposed for all to see. For instance, we still don’t have a definitive chatshow. Product-plugging celebrities currently only have the choice of Piers Morgan (unappealing because he’ll make you cry), Top Gear (unappealing because Jeremy Clarkson will berate you for owning a Nissan Sunny once), Graham Norton (unappealing because you’ll just sit quietly for the whole show while he giggles at cat videos on the internet), Alan Carr (unappealing because it takes place in a room that looks like it was used to host wife-swapping parties in the 1970s) and The One Show (unappealing). The UK sorely needs a Letterman-style nightly talkshow that mixes comedy, guests and music. Also, there are a fair few horrors among the hits. Channel 4, for instance, might be the home of The Million Pound Drop – but then it also broadcast the risible Famous and Fearless, a show that assumed that people wanted to see Rufus Hound cycle around a convention centre. While Sky1 has Got To Dance, the nightmare that was Don’t Forget the Lyrics! should never be repeated. And just because we can sell international rights to everything we make, it doesn’t mean we should. America will soon be confronted with 101 Ways to Leave a Gameshow, a remake of a tedious BBC1 misfire from last summer. If any Americans happen to shriek “What IS this crap?” during that, it might be best to keep schtum. The X Factor Television Entertainment Stuart Heritage guardian.co.uk
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