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It’s not every day that we see a new camera hit the market — it only feels like it is. And today it’s Canon’s turn in the spotlight. Beefing up its point-and-shoot lineup with a trio of PowerShots , the company just announced its SX150 IS, ELPH 310 HS, and ELPH 510 IS — that last one is billed as the thinnest camera to include a 12x optical zoom lens with 28mm wide-angle. All three models include a new IS system, Smart Auto with 32 shooting scenes, high-speed burst, and HD video capture. Photographers looking for manual control may want to focus on the $250 14.1 megapixel SX150, which includes aperture- and shutter-priority modes, a discrete-shooting mode, and a 3-inch LCD, but uses a CCD sensor. If you don’t mind sacrificing manual control in favor of a slimmer body design, the $260 ELPH 310 HS and $350 ELPH 510 IS both include 12.1 megapixel CMOS sensors with improved performance in low light, and 8x and 12x optical zoom lenses, respectively. Both ELPH models will ship in early October, while the SX150 is slated to hit stores in the beginning of September. Canon is also announcing a new flash — the $150 HF-DC2 — scheduled to ship just in time to capture bright holiday pics this December. Continue reading Canon announces PowerShot SX150 IS, ELPH 310 / 510 HS point-and-shoot cams Canon announces PowerShot SX150 IS, ELPH 310 / 510 HS point-and-shoot cams originally appeared on Engadget on Tue, 23 Aug 2011 04:10:00 EDT. Please see our terms for use of feeds . Permalink