Ethical Food Labels Confuse Conscious Consumers

Image credit: Which? It’s a common assumption in green foodie circles that the more information we get about our food, the better off we’ll be. But that’s not always the case. From labeling food miles in Japan to stickers announcing that produce is air freighted , there has been an explosion in labels, schemes and metrics designed to communicate different aspects of sustainab… Read the full story on TreeHugger
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Ethical Food Labels Confuse Conscious Consumers

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on October 5, 2010. Filed under
Lifestyle.
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