H&M Embraces Sustainable Materials in New Conscious Collection

Photo: H&M H&M has had its fair share of controversy–from organic cotton fraud to destroying clothing–but the fast fashion heavyweight recognizes that they must take responsibility for how their actions affect people and the environment if they want continued growth and profitability. Enter H&M’s Spring 2011 collection, which hits stores April 14, 2011. Called the Conscious Collection, it employs, what H&M calls ‘conscious’ materials, organic cotton, organic linen, recycled polyester, and Tencel. And yes, … Read the full story on TreeHugger

Go here to see the original:

H&M Embraces Sustainable Materials in New Conscious Collection

Posted by on February 5, 2011. Filed under Lifestyle, News. You can follow any responses to this entry through the RSS 2.0. You can leave a response or trackback to this entry