When it comes to ColorWare , the surprise is never the choice of colors, it’s the price you’ll pay for exclusivity on a lime-green and suicide-orange paint job. This time its the already overpriced $300 Dyson Air Multiplier getting the $450 ColorWare treatment. For that absurd price you’ll be treated to a brand new “bladeless fan” personalized with the airfoil, base, and control colors of your choosing from a healthy palette of gloss and sofTouch finishes. Of course, there’s always the $150 option to send in your existing product for ColorWarezation, assuming you can go three weeks without habitually demonstrating the concepts of inducement and entrainment to baffled pets and family. ColorWare hits a lurid low with Dyson Air Multiplier originally appeared on Engadget on Tue, 25 Jan 2011 07:11:00 EDT. Please see our terms for use of feeds . Permalink