In The Builder Concept Home 2011: Time To Redefine What We Mean By Green I complained all of the green stuff was an optional extra, an expensive add-on to the home. Dawn Wotapka of the Wall Street Journal finds that few are buying: Part of the problem is that green features remain difficult to value and to sell to consumers. “The general public doesn’t seem to understand the value prospect of, for instance, a super-insulated home with a super-efficient HVAC sy… Read the full story on TreeHugger
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The Wall Street Journal On Green Building: Nobody Wants It