The Age of Persuasion Skewers Green Marketing (Audio)
Canadian ad man Terry O’Reilly, author of The Age of Persuasion , has a very funny and informative radio show on the Canadian Broadcasting Corporation covering the business of advertising. The latest episode looks at green marketing. He’ll look back at how the green movement started, how it’s evolved, how marketers navigate the shoals of green marketing today – and what it all means to everyday consumers. One thing for sure… it’s n… Read the full story on TreeHugger
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The Age of Persuasion Skewers Green Marketing (Audio)
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on January 8, 2011. Filed under
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