New Apple TV, Roku media streamers race to break one million in sales

Curious timing, no? This morning, Cupertino’s PR department has blasted out a blurb stating that the newfangled Apple TV — which only started shipping three months ago — is expected to cross the one million mark in sales prior to Christmas Day. The obvious remark is hard to ignore: “That’s a lot for a hobby .” And yeah, it is. But it probably has more to do with trends in consumer purchasing and a delightfully low $99 price point than anything else, and if you doubt that logic, you should probably have a sit-down with Roku CEO Anthony Wood. The folks at Business Insider did, and Wood confessed that Roku media streamer sales have actually doubled since the introduction of the second-gen Apple TV. As the story goes, Jobs did the whole sector a solid by refocusing consumer attention on the set-top box realm, and with the most basic Roku retailing for just $59 , it’s pretty clear that the outfit drives a tough bargain. Roku’s also expecting to sell its one millionth box by the close of this year, but of course it’s had a lot longer than three months to do so. Still, for an up and comer, selling one million of anything (let alone looking at $50 million or more in annual sales) is quite the achievement. Continue reading New Apple TV, Roku media streamers race to break one million in sales New Apple TV, Roku media streamers race to break one million in sales originally appeared on Engadget on Tue, 21 Dec 2010 09:08:00 EDT. Please see our terms for use of feeds . Permalink

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