DisplaySearch: consumers playing a ‘wait and see’ game with 3DTVs

We’ve mixed feelings on 3D as a whole , and it seems that the vast majority of consumers do as well. We’ve seen quite a few lovely implementations , and there’s hardly a better way to watch sports away from the field, but those dreaded 3D glasses are likely keeping most people an arm’s length away. According to a new report from DisplaySearch, 3DTVs will make up just two percent of all flat panels shipped in 2010. Paul Gray, Director of TV Electronics Research, noted that “while TV manufacturers have bold plans and a lot of new products, consumers remain cautious,” continuing by stating that “consumers have been told that 3D TV is the future, but there still remains a huge price jump and little 3D content to watch.” In particular, “North American consumers appear to be playing a waiting game,” and in Western Europe, the sales of 3D glasses to sets has failed to hit 1:1. That said, the report feels rather strongly about the future, noting that 90 million 3DTV sets are expected to ship in 2014. Of course, if we’ve only got two or three 2D options to choose from by then, the estimated skyrocketing makes a lot more sense… Continue reading DisplaySearch: consumers playing a ‘wait and see’ game with 3DTVs DisplaySearch: consumers playing a ‘wait and see’ game with 3DTVs originally appeared on Engadget on Wed, 13 Oct 2010 09:46:00 EDT. Please see our terms for use of feeds . Permalink

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