At the top of Friday's NBC Today , co-host Matt Lauer wondered if a joke by Republican Massachusetts Senator Scott Brown in response to a jab by Democratic Senate candidate Elizabeth Warren was a “comeback or insult” and noted that “women's groups are giving him a big dressing down today.” In a later tease of the story, fellow co-host Ann Curry proclaimed: “A senate race in Massachusetts has turned ugly and personal.” Lauer summed up the situation this way: “…during a debate, a potential Democratic challenger took a shot at Republican Senator Scott Brown for saying that he had to pose nude in Cosmopolitan magazine way back in 1982 to pay for school. Brown's response is now what's drawing a lot of heat.” Introducing the segment on the trade of barbs, Lauer again emphasized how the Senate race was “turning personal,” as the headline on screen read: ” Cosmo Controversy; Senate Battle Turns Nasty Over Nude Photo Spread.” In the report that followed, Correspondent Kelly O'Donnell described how Warren quipped that she had “kept her clothes on” to pay for her education and that Brown later responded by remarking, “thank God.” O'Donnell observed: “Rarely do two simple words cause such an uproar.”