Lacoste Seeks to Boost Brand Image by Sponsoring Non-Celebrities
In-your-face celebrity ads may have worked last decade. Andy Roddick reportedly gets paid $5 million every year just to wear Lacoste in competitions. But that no longer seems to make the statement the brand wants. The preppy label of bygone years is hoping get back in the game by attracting fashionable younger shoppers. And it’s
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Lacoste Seeks to Boost Brand Image by Sponsoring Non-Celebrities
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on August 25, 2011. Filed under