To Push Brand, Lacoste Sponsors … Normal People
Some fashion companies sponsor celebrities. Others beg celebrities to stop wearing their clothing. Lacoste, of the famed crocodile logo, has taken a third tack: It’s dressing normal people in its clothes. Waiters, busboys, and valets, specifically. Given, the brand has chosen to outfit the employees of some pretty posh places:…
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To Push Brand, Lacoste Sponsors … Normal People
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on August 24, 2011. Filed under News, World News.
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