CALM Act approved by Congress, should make TV commercials slightly less obnoxious

We did say it’d take an Act of Congress to lower the volume on televisual commercials and, shockingly enough, that’s exactly what we’ve got now. The House of Representatives has given its nod of approval to the Commercial Advertisement Loudness Mitigation (CALM) Act, which, having already cleared the Senate, is now on its way to President Obama’s desk for final validation. Once signed into effect, the new legislation will require that all advertisers modulate their volume down so it’s no higher than that of the program you’re watching, and it’ll be the FCC ‘s duty to ensure that they all adhere to the new rule. A year’s leniency will be allowed for all those who struggle with figuring out how to turn it down from 11, but after that we should all be able to watch the dying medium that is live television without dreading the commercial breaks. CALM Act approved by Congress, should make TV commercials slightly less obnoxious originally appeared on Engadget on Fri, 03 Dec 2010 04:06:00 EDT. Please see our terms for use of feeds . Permalink

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