Switched On: TabCo’s tease

Each week Ross Rubin contributes Switched On , a column about consumer technology Tomorrow, we will find out whether TabCo is a FabCo, a DrabCo, or a skunkworks LabCo, ending the best guessing game to hit the tech industry since the identity of Fake Steve Jobs. The significant spend on the PR campaign (to quote TabCo’s Web site, “That skywriting stuff isn’t cheap, you know. Neither are these videos.”) as well as a reference to “a large colony of nerds” have led many to believe that TabCo is a large corporation. (Its Web site says it is a global company and TabCo is planning to launch in the US in August and Europe in September.) But there are also signs to the contrary. Take, for example, TabCo’s founder and CEO — the Google-elusive Ian “IQ” Quincy (TabCo has used pseudonyms such as “Beige Foul” — a clear reference to Apple engineer Gray Powell), who has played a major part in the campaign. Let’s dive a little deeper. Continue reading Switched On: TabCo’s tease Switched On: TabCo’s tease originally appeared on Engadget on Sun, 14 Aug 2011 18:00:00 EDT. Please see our terms for use of feeds . Permalink

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