Study: Pink Ads Prove Counterproductive for Breast-Cancer Awareness
Despite years of a coordinated advertising and branding campaign, a new study shows that use of the color pink doesn’t work so well for awareness of and fundraising for women’s issues like breast cancer. The problem is not that some women are turned off by the traditionalism and underlying stereotype of a pink brand, but rather that too
The rest is here:
Study: Pink Ads Prove Counterproductive for Breast-Cancer Awareness
Posted by
on July 28, 2011. Filed under