Want your woman to put down the white wine spritzer or cosmopolitan and suck down a classic hops-brewed beverage? Toss her an Animée. Animée. The name evokes something the likes of a female name – and that’s exactly who Molson Coors hopes will gravitate toward the beverage. To be released in the U.K. this fall,
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A Brew for the Better Half: Molson Coors To Launch Ladylike Beer