Zippy Zimmermans: Your Last Name Helps Determine How You Shop

People with names that start with letters toward the end of the alphabet tend to making purchasing decisions much faster than their early-alphabet counterparts, a study finds. In other words, the closer to Z you are, the zippier you get. We all remember how it worked in elementary school. If your name was Aaron Adams,

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Zippy Zimmermans: Your Last Name Helps Determine How You Shop

Posted by on June 3, 2011. Filed under News. You can follow any responses to this entry through the RSS 2.0. You can skip to the end and leave a response. Pinging is currently not allowed.