Verizon launching ’4G’ smack talk campaign against AT&T

Never ends, does it? The top four carriers in the US love slinging mud, but the trash-talking between Verizon and AT&T is always particularly vicious — and it’s showing no signs of ebbing. As you might expect, Verizon intends to use its new LTE network as a weapon in the fight, and like both Sprint and T-Mobile, Verizon will be very loudly labeling it “4G” to the ITU’s chagrin . The latest promotional posters compare maps of Verizon’s combined 3G / LTE network with AT&T’s 3G-only network, but considering how limited Big Red’s initial LTE launch is, there really isn’t much difference with what they’ve shown in the past . The posters also proudly proclaim Verizon as having “the fastest 4G network in America,” which is false on at least one level — LTE isn’t really 4G, as we said — and remains to be seen on another. At any rate, as always, it’ll be interesting to see how AT&T responds. Nerd fight! [Thanks, Kal] Verizon launching ’4G’ smack talk campaign against AT&T originally appeared on Engadget on Thu, 18 Nov 2010 18:12:00 EDT. Please see our terms for use of feeds . Permalink

Posted by on November 18, 2010. Filed under News, Tech. You can follow any responses to this entry through the RSS 2.0. You can leave a response or trackback to this entry