Seems Qualcomm wasn’t kidding when it said selling off MediaFLO’s spectrum was a possibility now that it’s cutting off direct-to-consumer mobile TV services. BusinessWeek is reporting that the company has sat down recently with “several carriers” — though only AT&T is being called out by name — presumably with the goal of fleshing out just how much dinero it could land for offing the spectrum MediaFLO uses to deliver programming. Qualcomm paid close to $700 million for the spectrum over the course of the last decade, and it lies in the 700MHz block — a block both AT&T and Verizon will be using extensively as they build out their next-gen networks — so it stands to reason they’d both love to buy in, likely at a healthy premium over what Qualcomm originally paid. There was a time that we loved the idea of multicast mobile TV programming, but at this point, doesn’t it seem like everything should be going to beef up wireless broadband? Qualcomm talking to AT&T, other carriers over MediaFLO spectrum sale? originally appeared on Engadget on Thu, 18 Nov 2010 16:10:00 EDT. Please see our terms for use of feeds . Permalink