Gone are the days of going to the music store, finding a vintage CD or cassette tape, happily unwrapping it and thoroughly perusing the cover art as you listen to your new album for the very first time. In a want-it-now world, that simply takes too long — and we have the internet to thank for the change in pace. As preferences seem to shift in the music consumption universe, it feels as if tastes are centered around consuming the largest amount of music possible. And thanks to the sudden proliferation of online streaming services, satisfying those desires in record time has become a reality. Unsurprisingly, competition is mighty fierce — consumers have options for user-made radio stations, on-demand streaming content, and cloud-based multimedia. But if you’ve been hearing the word on the street, Apple and Google could soon make their way onto the scene by offering streaming music options of their own. Almost everything these two tech giants touch turns to gold (emphasis on almost — we don’t think Ping and Buzz built the best reputations), so there’s reason to believe that these oft-rumored services will become automatic front-runners the day they’re released. Head on past the break to see some of the lucky / unlucky contestants planning to give Google and Apple a run for their (near-limitless) money, replete with a breakdown of what they offer and how hard they hit the wallet. Continue reading Streaming music breakdown: how Google Music and iCloud will impact today’s options Streaming music breakdown: how Google Music and iCloud will impact today’s options originally appeared on Engadget on Fri, 06 May 2011 12:00:00 EDT. Please see our terms for use of feeds . Permalink