Disney Officials Considered Combining Disneyland and California Adventure
This isn’t completely surprising given the underwhelming public response to California Adventure in the early days: Disney considered turning Disneyland and Disney California Adventure into one massive Anaheim park to improve business, the Disney president told the Wall Street Journal . Bob Iger, the president and chief executive officer who took over the company in 2005, told the Journal that Disney California Adventure was mediocre when it opened almost 10 years ago. The Wall Street Journal posted Monday an interview with Iger in which he discusses different aspects of the company, including the Disneyland Resort. Read the full Disney president story HERE . Disney officials went so far as designing a concept for one park, Iger said. “We debated, ‘Should we make it one park?’ Raise the price at Disneyland, and suddenly one ticket buys you the whole thing. I even had Imagineers design that. (But) we would have had to put in transportation systems. It would have cost us so much money to put the monorail in. And to do other things to create one park. That didn’t make sense,” Iger told the Journal. “We all concluded that the only way we would improve returns on that park is if we made it better and we made it bigger. And we decided to put what is now (around) $1 billion into that.” California Adventure’s woes in the early days were fodder for jokes on The Simpsons.
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on November 10, 2010. Filed under