Matt was incredulous when Sunchips ditched its bioplastic packaging because people thought the bags were too noisy. How noisy? A commenter on the Consumerist writes “We had a big bag of sun chips in my office once. Only once. The bags crinkle is such a piercing high frequency that it set off the glass-break sensor in the buildings’ alarm system. The guard had to keep coming over to make sure the windows were fine.” … Read the full story on TreeHugger
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In Canada, Sunchips Uses Its Noisy Compostable Bag As Marketing Gimmick